Before and after photos that win the next job

A good before and after shows the problem was real and the fix was good. Most don't work because the two photos were taken from different spots.

Shoot the same spot twice

• Stand in the same place.
• Hold the phone the same way: same height, same angle.
• Line up an edge, like a gutter or a window, at the same spot in the frame.

Make the difference clear

• Shoot in similar light when you can.
• One wide pair, and one close-up pair on the problem.
• No filters. Real beats perfect.

Where to use them

• In the report you send the customer.
• In your next estimate.
• On your website and social pages.
• For insurance claims.

How JobChalk does it

When you take the After, the JobChalk camera shows the Before faintly on screen, so you line up the same spot. Your customer sees the two photos side by side with a slider, in a report you send as a link or a PDF.

See the Camera or join the list.